marketing-assessment

The great headline

Acquire: Lead Generation & Marketing

How easily can potential clients understand what makes your training programs different from competitors?

We sound similar to others in our space We have a few unique features to highlight We have a clear, distinctive offering We're known as the go-to provider in our area We set the industry standard and continue to innovate

Throughout the year, how predictable is your flow of new registrations?

It's very unpredictable - some months great, others very slow We have major busy and slow seasons We're somewhat steady with some seasonal changes We have a reliable flow with minor ups and downs We maintain steady, predictable registration numbers

Which digital marketing channels are you currently using to attract potential clients?

LinkedIn Ads Google Ads Facebook/Instagram Ads Email Marketing/Newsletter Content Marketing Webinars YouTube/Video Content Online Partner/Affiliate Program Social Media (organic) SEO/Organic Search

How well are your current marketing channels working together to bring in qualified leads?

Our marketing efforts are scattered and inconsistent Some channels work but others aren't effective Most channels bring in reasonable results Our channels work together effectively Our marketing channels consistently deliver quality leads

Do you know how much you spend to bring in each new client, and is it working well?

We don't track our marketing costs per client We have a rough idea of our marketing costs We track costs and adjust when needed We regularly analyze and improve our spending We optimize every dollar spent on acquiring clients

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